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Estee Lauder to raise public awareness about breast cancer
by Administrator on Apr 4, 2016
Since 1992, the Estee Lauder Companies leading the information in breast cancer worldwide. The goal and commitment of the company is to beat Breast Cancer through education and medical research. The Estee Lauder Companies has informed millions of women around the world about the importance of early diagnosis handing over 120 million pink ribbons and leaflets through the outlets of the past years product.
Women now are more informed and regular screening for breast health is no longer a taboo. Since 1997, the Breast Cancer Research Foundation - founded by Evelyn Lauder (empnefstria Information Campaign for Breast Cancer) - has offered $ 38 million in research, sponsoring medical research worldwide, and conducting major clinical trials and eradication programs disease.
In 2005 Estee Lauder has extended its action to raise public awareness by giving the famous Duke designer designing an exclusive creation. The Duke, drawing inspiration from the symbol of the campaign, the Pink Ribbon, created a Pink leather Bracelet showing the Pink Ribbon message. The acceptance and support of the world was moving in a very short time the bracelet was sold out and generated waiting lists! The same happens with the bracelets all next year!
This year, the bracelets are made of eco skin in a matte finish in shades of baby pink and soft gray for women. The decorative clasp shiny metal plated (24K) is bow-shaped, while the famous pink ribbon engraved on its surface. The men in black eco leather and this, with a matte finish and decorative clasp aged metal (antique) bearing insignia embossed logos of Pink Ribbon, the Estee Lauder and DUKAS
Protagonists of this year's campaign to promote the bracelet .... are the protagonists of life! Five ladies who came out victorious with courage, strength and optimism. Five women were confronted with breast cancer and support the message of early detection of the disease.
Graveaza bratari din argint cu poza si mesajele tale pentru cei dragi !
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